Michael Gardner design
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testing the water...

27/9/2014

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After a month or so of getting my product out into the market place, I am beginning to tinker with new ideas. Like any Del Boy or dealer, a good businessman needs to continuously innovate and develop to meet customer needs. Here are my findings to date:

  • Tourists love to buy items that grab their attention (My Chaplin piece is the top seller at present).
  • They're on the hunt for a bargain to take home. This typically means something that is (a) not going to break the bank, (b) easily stowed in a suitcase and (c) will remind them of their travels.
  • Locals are looking for something that is unique and produced by a local artist. They want to invest in local art - whether on a mission to decorate a new pad or as a present. 
Bearing all these findings in mind, I have started to explore other ways to sell my art (outside of prints and cards). Having found a UK supplier that prints onto a wide range of products, I've decided to go with magnets and pocket mirrors. Both are great value, easy to carry and great presents!

What do you think?

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    Michael gardner

    Avid photographer and artist - a head on collision of colour and creativity!

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